With the rise of the internet (and with that, online shopping) companies and manufacturers have access to a wider range of potential customers than ever before. What was once only selling to people in your state or region has become an ability to reach worldwide potential!
Topics: Marketing Tactics, Measuring Marketing, Strategic Planning, Search Engine Optimization, Industrial Marketing, Brand Awareness, Marketing Operations, Manufacturing Industry
The “fog of war,” first coined by Prussian General Carl von Clausewitz, is a term often used to describe the dominating uncertainty that hallmarks the chaos of battle. The answer to this challenge according to Clausewitz, is the “sensitive and discriminating judgment” of leaders who can cut through the fog. History has shown time and again that leaders keeping their wits about them would prove to be the deciding factor in overcoming chaotic uncertainty. It’s a lesson constantly beat into my head during my time as an Infantry officer, and one I’ve not forgotten in my time since.
Topics: Marketing Tactics, Measuring Marketing, Marketing Technology, Sales Alignment, Strategic Planning, Key Trends, Search Engine Optimization, Social Media Tactics, Website Strategy, Industrial Marketing, Lead Generation, Brand Awareness, Marketing Operations, Manufacturing Industry
This blog is the first in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach.
Topics: Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Brand Awareness, Marketing Fails, Manufacturing Industry
Progressive marketing articles for manufacturing, construction, B2B services, tourism, and other industry segments working to make their communities better places to work and live.
