--- title: Progressive Marketing | Measuring Marketing description: Measuring Marketing | Marketing help for manufacturing and tourism industries. --- - - - - - [Home](http://bullmoosemarketing.com/) - [About](http://bullmoosemarketing.com/about/) - [Our Company](https://bullmoosemarketing.com/about/) - [Our Team](https://bullmoosemarketing.com/our-marketing-team/) - [Our Process](https://bullmoosemarketing.com/marketing-strategy/) - [Our Services](https://bullmoosemarketing.com/services/) - Industries - [Manufacturing](https://bullmoosemarketing.com/industrial-manufacturing-marketing/) - [Tourism](https://bullmoosemarketing.com/tourism-destination-marketing/) - [Other Sectors](https://bullmoosemarketing.com/small-business-marketing/) - Knowledge - [Help Articles](https://blog.bullmoosemarketing.com/) - [Case Studies](https://info.bullmoosemarketing.com/marketing-case-study-library) - [News](https://bullmoosemarketing.com/category/news/) - [Free Tools](https://info.bullmoosemarketing.com/sales-prospecting-for-manufacturing) - [Careers](http://bullmoosemarketing.com/careers/) - [Contact us](http://bullmoosemarketing.com/contact/) - [Get A Quote](https://bullmoosemarketing.com/contact/) ## [The Friday Five: Small Business Marketing](https://blog.bullmoosemarketing.com/friday-five-small-business-marketing) Posted by [Lora Carpenter](https://blog.bullmoosemarketing.com/author/lora-carpenter) on Apr 17, 2020 9:30:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.bullmoosemarketing.com/hubfs/Friday%20Five%20V2-1.jpg)](https://blog.bullmoosemarketing.com/friday-five-small-business-marketing) ``With everything going on in the world, it’s hard to find a lifeboat for small businesses to cling to during the current shutdowns. Although many are still open, they need to come up with creative and innovative ways to continue to serve their customers and get their messaging out there. With that in mind, we have compiled a list of resources that can give some insight into new ways of reaching your customers! [Read More](https://blog.bullmoosemarketing.com/friday-five-small-business-marketing) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/friday-five-small-business-marketing#comments-listing) Topics: [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Brand Awareness](https://blog.bullmoosemarketing.com/tag/brand-awareness), [Marketing Operations](https://blog.bullmoosemarketing.com/tag/marketing-operations) ## [The Friday Five: Marketing to Manufacturers](https://blog.bullmoosemarketing.com/friday-five-marketing-to-mfgs) Posted by [Lora Carpenter](https://blog.bullmoosemarketing.com/author/lora-carpenter) on Apr 3, 2020 9:32:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.bullmoosemarketing.com/hubfs/edit-654816.jpg)](https://blog.bullmoosemarketing.com/friday-five-marketing-to-mfgs) ``With the rise of the internet (and with that, online shopping) companies and manufacturers have access to a wider range of potential customers than ever before. What was once only selling to people in your state or region has become an ability to reach worldwide potential! [Read More](https://blog.bullmoosemarketing.com/friday-five-marketing-to-mfgs) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/friday-five-marketing-to-mfgs#comments-listing) Topics: [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Search Engine Optimization](https://blog.bullmoosemarketing.com/tag/search-engine-optimization), [Industrial Marketing](https://blog.bullmoosemarketing.com/tag/industrial-marketing), [Brand Awareness](https://blog.bullmoosemarketing.com/tag/brand-awareness), [Marketing Operations](https://blog.bullmoosemarketing.com/tag/marketing-operations), [Manufacturing Industry](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) ## [The Fog of War: 11 Ways Manufacturers can Leverage Marketing During COVID-19](https://blog.bullmoosemarketing.com/industrial-sales-and-marketing-during-covid-19-coronavirus) Posted by [Ron Mattocks](https://blog.bullmoosemarketing.com/author/ron-mattocks) on Mar 23, 2020 9:04:48 PM - [Tweet](https://twitter.com/share) [![11 Ways Manufacturers can use industrial marketing strategies during COVID-19](https://blog.bullmoosemarketing.com/hubfs/COVID-19%20Manufacturing%20fog%20of%20war%20Supply%20Chain.jpg)](https://blog.bullmoosemarketing.com/industrial-sales-and-marketing-during-covid-19-coronavirus) ``The “**fog of war**,” first coined by Prussian General Carl von Clausewitz, is a term often used to describe the dominating uncertainty that hallmarks the chaos of battle. The answer to this challenge according to Clausewitz, is the “**sensitive and discriminating judgment**” of leaders who can cut through the fog. History has shown time and again that leaders keeping their wits about them would prove to be the deciding factor in overcoming chaotic uncertainty. It’s a lesson constantly beat into my head during my time as an Infantry officer, and one I’ve not forgotten in my time since. [Read More](https://blog.bullmoosemarketing.com/industrial-sales-and-marketing-during-covid-19-coronavirus) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/industrial-sales-and-marketing-during-covid-19-coronavirus#comments-listing) Topics: [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Marketing Technology](https://blog.bullmoosemarketing.com/tag/marketing-technology), [Sales Alignment](https://blog.bullmoosemarketing.com/tag/sales-alignment), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Key Trends](https://blog.bullmoosemarketing.com/tag/key-trends), [Search Engine Optimization](https://blog.bullmoosemarketing.com/tag/search-engine-optimization), [Social Media Tactics](https://blog.bullmoosemarketing.com/tag/social-media-tactics), [Website Strategy](https://blog.bullmoosemarketing.com/tag/website-strategy), [Industrial Marketing](https://blog.bullmoosemarketing.com/tag/industrial-marketing), [Lead Generation](https://blog.bullmoosemarketing.com/tag/lead-generation), [Brand Awareness](https://blog.bullmoosemarketing.com/tag/brand-awareness), [Marketing Operations](https://blog.bullmoosemarketing.com/tag/marketing-operations), [Manufacturing Industry](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) [All posts](https://blog.bullmoosemarketing.com/all) [Next](https://blog.bullmoosemarketing.com/tag/measuring-marketing/page/2) Posted by ## The Progressive Marketer Progressive marketing articles for manufacturing, construction, B2B services, tourism, and other industry segments working to make their communities better places to work and live. ### ![Bull Moose Progressive Marketing](https://blog.bullmoosemarketing.com/hs-fs/hubfs/Bull_Moose_Marketing_February2018-theme/images/BULLMOOSE2.png?width=150&name=BULLMOOSE2.png) ### Topic Categories - 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