--- title: Progressive Marketing | Strategic Planning (3) description: Strategic Planning | Marketing help for manufacturing and tourism industries. (3) --- - - - - - [Home](http://bullmoosemarketing.com/) - [About](http://bullmoosemarketing.com/about/) - [Our Company](https://bullmoosemarketing.com/about/) - [Our Team](https://bullmoosemarketing.com/our-marketing-team/) - [Our Process](https://bullmoosemarketing.com/marketing-strategy/) - [Our Services](https://bullmoosemarketing.com/services/) - Industries - [Manufacturing](https://bullmoosemarketing.com/industrial-manufacturing-marketing/) - [Tourism](https://bullmoosemarketing.com/tourism-destination-marketing/) - [Other Sectors](https://bullmoosemarketing.com/small-business-marketing/) - Knowledge - [Help Articles](https://blog.bullmoosemarketing.com/) - [Case Studies](https://info.bullmoosemarketing.com/marketing-case-study-library) - [News](https://bullmoosemarketing.com/category/news/) - [Free Tools](https://info.bullmoosemarketing.com/sales-prospecting-for-manufacturing) - [Careers](http://bullmoosemarketing.com/careers/) - [Contact us](http://bullmoosemarketing.com/contact/) - [Get A Quote](https://bullmoosemarketing.com/contact/) ## [The Fog of War: 11 Ways Manufacturers can Leverage Marketing During COVID-19](https://blog.bullmoosemarketing.com/industrial-sales-and-marketing-during-covid-19-coronavirus) Posted by [Ron Mattocks](https://blog.bullmoosemarketing.com/author/ron-mattocks) on Mar 23, 2020 9:04:48 PM - [Tweet](https://twitter.com/share) [![11 Ways Manufacturers can use industrial marketing strategies during COVID-19](https://blog.bullmoosemarketing.com/hubfs/COVID-19%20Manufacturing%20fog%20of%20war%20Supply%20Chain.jpg)](https://blog.bullmoosemarketing.com/industrial-sales-and-marketing-during-covid-19-coronavirus) ``The “**fog of war**,” first coined by Prussian General Carl von Clausewitz, is a term often used to describe the dominating uncertainty that hallmarks the chaos of battle. The answer to this challenge according to Clausewitz, is the “**sensitive and discriminating judgment**” of leaders who can cut through the fog. History has shown time and again that leaders keeping their wits about them would prove to be the deciding factor in overcoming chaotic uncertainty. It’s a lesson constantly beat into my head during my time as an Infantry officer, and one I’ve not forgotten in my time since. [Read More](https://blog.bullmoosemarketing.com/industrial-sales-and-marketing-during-covid-19-coronavirus) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/industrial-sales-and-marketing-during-covid-19-coronavirus#comments-listing) Topics: [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Marketing Technology](https://blog.bullmoosemarketing.com/tag/marketing-technology), [Sales Alignment](https://blog.bullmoosemarketing.com/tag/sales-alignment), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Key Trends](https://blog.bullmoosemarketing.com/tag/key-trends), [Search Engine Optimization](https://blog.bullmoosemarketing.com/tag/search-engine-optimization), [Social Media Tactics](https://blog.bullmoosemarketing.com/tag/social-media-tactics), [Website Strategy](https://blog.bullmoosemarketing.com/tag/website-strategy), [Industrial Marketing](https://blog.bullmoosemarketing.com/tag/industrial-marketing), [Lead Generation](https://blog.bullmoosemarketing.com/tag/lead-generation), [Brand Awareness](https://blog.bullmoosemarketing.com/tag/brand-awareness), [Marketing Operations](https://blog.bullmoosemarketing.com/tag/marketing-operations), [Manufacturing Industry](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) ## [How Rural Manufacturers Can Leverage Account-Based Marketing](https://blog.bullmoosemarketing.com/how-rural-manufacturers-leverage-account-based-marketing) Posted by [Josh Sherretts](https://blog.bullmoosemarketing.com/author/josh-sherretts) on Jul 25, 2019 12:13:56 PM - [Tweet](https://twitter.com/share) [![Account-based-marketing-getting-started-manufacturing-bull-moose.1](https://blog.bullmoosemarketing.com/hubfs/Account-based-marketing-getting-started-manufacturing-bull-moose.1.jpg)](https://blog.bullmoosemarketing.com/how-rural-manufacturers-leverage-account-based-marketing) *This blog is the third in a series explaining the strategy of account-based marketing and how businesses who are a fit can benefit from this approach.* [Read More](https://blog.bullmoosemarketing.com/how-rural-manufacturers-leverage-account-based-marketing) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/how-rural-manufacturers-leverage-account-based-marketing#comments-listing) Topics: [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Return on Investment](https://blog.bullmoosemarketing.com/tag/return-on-investment), [Sales Pipeline Growth](https://blog.bullmoosemarketing.com/tag/sales-pipeline-growth), [Sales Alignment](https://blog.bullmoosemarketing.com/tag/sales-alignment), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Marketing Budgets](https://blog.bullmoosemarketing.com/tag/marketing-budgets), [Industrial Marketing](https://blog.bullmoosemarketing.com/tag/industrial-marketing), [Lead Generation](https://blog.bullmoosemarketing.com/tag/lead-generation), [Manufacturing Industry](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) ## [Benefits of Account-Based Marketing for Manufacturers](https://blog.bullmoosemarketing.com/benefits-of-account-based-marketing-for-manufacturers) Posted by [Josh Sherretts](https://blog.bullmoosemarketing.com/author/josh-sherretts) on Jun 5, 2019 8:03:00 AM - [Tweet](https://twitter.com/share) [![Account-based-marketing-benefits-manufacturing-bull-moose-2](https://blog.bullmoosemarketing.com/hubfs/Account-based-marketing-benefits-manufacturing-bull-moose-2.jpeg)](https://blog.bullmoosemarketing.com/benefits-of-account-based-marketing-for-manufacturers) *This blog is the second in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach. [Find the first installment here](https://blog.bullmoosemarketing.com/blog/account-based-marketing-rural-manufacturing-companies)* *.* In the previous post on **Account-based marketing** (ABM) we outlined several reasons as to why this approach is a good fit for small manufacturers, but what exactly is ABM and what are the benefits does this strategy yield? **ABM is a highly focused strategy that personalizes your marketing efforts around individual prospects and specific companies** as opposed to marketing to an industry segment as a whole. [Read More](https://blog.bullmoosemarketing.com/benefits-of-account-based-marketing-for-manufacturers) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/benefits-of-account-based-marketing-for-manufacturers#comments-listing) Topics: [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Return on Investment](https://blog.bullmoosemarketing.com/tag/return-on-investment), [Sales Pipeline Growth](https://blog.bullmoosemarketing.com/tag/sales-pipeline-growth), [Sales Alignment](https://blog.bullmoosemarketing.com/tag/sales-alignment), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Marketing Budgets](https://blog.bullmoosemarketing.com/tag/marketing-budgets), [Industrial Marketing](https://blog.bullmoosemarketing.com/tag/industrial-marketing), [Lead Generation](https://blog.bullmoosemarketing.com/tag/lead-generation), [Manufacturing Industry](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) [Previous](https://blog.bullmoosemarketing.com/tag/strategic-planning/page/2) [All posts](https://blog.bullmoosemarketing.com/all) [Next](https://blog.bullmoosemarketing.com/tag/strategic-planning/page/4) Posted by ## The Progressive Marketer Progressive marketing articles for manufacturing, construction, B2B services, tourism, and other industry segments working to make their communities better places to work and live. ### ![Bull Moose Progressive Marketing](https://blog.bullmoosemarketing.com/hs-fs/hubfs/Bull_Moose_Marketing_February2018-theme/images/BULLMOOSE2.png?width=150&name=BULLMOOSE2.png) ### Topic Categories - [Marketing Tactics (19)](https://blog.bullmoosemarketing.com/tag/marketing-tactics) - [Strategic Planning (17)](https://blog.bullmoosemarketing.com/tag/strategic-planning) - [Brand Awareness (15)](https://blog.bullmoosemarketing.com/tag/brand-awareness) - [Measuring Marketing (11)](https://blog.bullmoosemarketing.com/tag/measuring-marketing) - [Marketing Operations (10)](https://blog.bullmoosemarketing.com/tag/marketing-operations) - [Industrial Marketing (9)](https://blog.bullmoosemarketing.com/tag/industrial-marketing) - [Manufacturing Industry (9)](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) - [Key Trends (8)](https://blog.bullmoosemarketing.com/tag/key-trends) - [Lead Generation (8)](https://blog.bullmoosemarketing.com/tag/lead-generation) - [Marketing Budgets (8)](https://blog.bullmoosemarketing.com/tag/marketing-budgets) - [Sales Alignment (8)](https://blog.bullmoosemarketing.com/tag/sales-alignment) - [Sales Pipeline Growth (7)](https://blog.bullmoosemarketing.com/tag/sales-pipeline-growth) - 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