The Friday Five: Small Business Marketing 101: Strategy, Budgeting, Google My Business, and Facebook

Posted by Emily Watson on Jul 13, 2018 2:12:07 PM
Emily Watson
Friday Five V2This week's Friday Five is focused on small business marketing 101: Marketing tips and tricks for creating successful strategies, the benefits of using Google My Business, Facebook Ads, and Effective Budgeting. Here are some great resources when looking to market your small business:
  1. Small Business Marketing 101
  2. 5 Marketing Strategies for a Business in a Small Town
  3. 10 Ways to Market Your Small Business on a Shoestring Budget
  4. Benefits of Google My Business for Small Businesses
  5. 62% of Small Businesses Fail with Facebook Ads. Here's How to Fix that 

Small Marketing 101 - Forbes

With so many marketing options out there, it can be difficult for small businesses to know where to begin. Marketing should be a concentrated effort that helps showcase your brand across numerous platforms in order to make sure its getting through to your customers or potential customers.

5 Marketing Strategies for a Business in a Small Town - Dwyer Group

Owning a business in a small town can require unique marketing advantages and challenges. Marketing strategies for smaller businesses can be dramatically different from larger companies in your area. 

10 Ways to Market Your Small Business on a Shoestring Budget - Constant Contact 

Marketing budgets are typically the first expense that gets cut when money is tight. Traditional advertising can be costly and not easily measurable. With so many digital tools available in today's market, companies should take advantage of them as well as many other cost effective tools. 

Benefits of Google My Business for Small Businesses - Full Funnel Marketing

People are relying heavily on Google today to find answers to their questions and to discover products and services in their area. Being visible on Google My Business is essential for small businesses, especially since it's a free and easy to use tool. There are many benefits to business owners using the tool, including optimizing online visibility. 

62% of Small Businesses Fail with Facebook Ads. Here's How to Fix That - Neil Patel

Almost everyone we know today is on Facebook, so it only makes sense that businesses should be on visible on there as well. Unfortunately many businesses believe that their Facebook ads are failing and that they are wasting money and not getting a positive ROI. Although there are a lot of confusing Facebook advertising options, there are also a lot of great tools and resources to help make Facebook ads successful. 

We understand that marketing can sometimes feel like a whole confusing and stressful world, especially for small businesses. Where do I begin? What now? Is this working? We want to be here and help you and your company succeed - one small marketing step at a time! Stay tuned for more great marketing tips and trends. 



Click to Download: Why Google My Business is Important to Your Business


Topics: Economic Development, Marketing Tactics, Measuring Marketing, Strategic Planning, Search Engine Optimization, Marketing Budgets, Small Businesses, Social Media Tactics, Marketing Content

Posted by Emily Watson

Emily Watson was born and raised in Jamestown, Pennsylvania. She graduated from Slippery Rock University of Pennsylvania with a degree in Communications, focusing in Public Relations. Following college, Emily moved to Colorado where she got her start at a marketing agency as a Project Manager. Upon her return to Pennsylvania a few years later, she worked as an Account Executive managing clients such as New York Philharmonic, Rite Aid, Ruby Tuesday, and Belle Tire. Currently, Emily is a Marketing Strategist at Bull Moose Progressive Marketing located in Meadville. She is on the Senior Student Advisory Board for Slippery Rock University as well as a volunteer for the Bantam Jeep Heritage Festival in Butler.