The Best Marketing Strategy for Manufacturers

Posted by Ron Mattocks on May 1, 2020 8:00:00 AM

As B2B companies reevaluate their budgets in the wake of COVID-19, it may be tempting to slash the marketing and advertising budget. On paper this might seem practical, especially if you're not sure of marketing's impact on your business. This is not an uncommon reaction, and while it may free things up in the short-term, over the long haul those companies are going to need to make that ground back up later. In other words, don't ditch your marketing altogether. Just be smarter about it, and there are more than a few options here. 

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Topics: Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Marketing Operations, Manufacturing Industry

The Friday Five: Small Business Marketing

Posted by Lora Carpenter on Apr 17, 2020 9:30:00 AM

With everything going on in the world, it’s hard to find a lifeboat for small businesses to cling to during the current shutdowns. Although many are still open, they need to come up with creative and innovative ways to continue to serve their customers and get their messaging out there. With that in mind, we have compiled a list of resources that can give some insight into new ways of reaching your customers!

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Topics: Marketing Tactics, Measuring Marketing, Strategic Planning, Brand Awareness, Marketing Operations

The Friday Five: Marketing to Manufacturers

Posted by Lora Carpenter on Apr 3, 2020 9:32:00 AM

With the rise of the internet (and with that, online shopping) companies and manufacturers have access to a wider range of potential customers than ever before. What was once only selling to people in your state or region has become an ability to reach worldwide potential!

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Topics: Marketing Tactics, Measuring Marketing, Strategic Planning, Search Engine Optimization, Industrial Marketing, Brand Awareness, Marketing Operations, Manufacturing Industry

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