If a request for a heritage tourism development grant is in your future, relax and remember that a marketing plan can easily help you map out all the right information needed for your grant proposal. Here are a few tips:

• Money is out there in a variety of heritage tourism development grants, but there is competition. To successfully obtain grants, be prepared.  
• Preparation means having a marketing strategy that shows grantors that your community has collaborative efforts in mind for heritage tourism, and your plans look past one grant and one project. Your marketing strategy encourages and develops new opportunities.
• New opportunities impact more than one area for heritage tourism. A complete marketing strategy will show how dollars spent will improve your area, region and the state.

Topics: Economic Development, Strategic Planning, Tourism Industry, Key Trends

If you want to fund heritage tourism in your region, where do you start? You already have big ideas and attractions in place, but you need money to make the magic happen. Here are a few tips:

• Start with a marketing plan that lays out all the details, strategies, costs and expected outcomes of  your heritage tourism marketing project.    
• Give your plan life with what it will look like in months and years. Have projections ready on how heritage tourism marketing  will impact your area, region and the state.
• Prepare a plan that shows the big picture and the nitty gritty that proves there will be a return on investments in heritage tourism marketing.     

Topics: Marketing Tactics, Strategic Planning, Tourism Industry, Key Trends, Brand Awareness

Successful heritage tourism marketing gives visitors the opportunity to experience communities and their regional assets. Implementation of a strategic plan delivers more than tourists. It covers several audiences: 

Topics: Economic Development, Marketing Tactics, Strategic Planning, Tourism Industry, Key Trends, Brand Awareness