--- title: Progressive Marketing | Marketing Budgets description: Marketing Budgets | Marketing help for manufacturing and tourism industries. --- - - - - - [Home](http://bullmoosemarketing.com/) - [About](http://bullmoosemarketing.com/about/) - [Our Company](https://bullmoosemarketing.com/about/) - [Our Team](https://bullmoosemarketing.com/our-marketing-team/) - [Our Process](https://bullmoosemarketing.com/marketing-strategy/) - [Our Services](https://bullmoosemarketing.com/services/) - Industries - [Manufacturing](https://bullmoosemarketing.com/industrial-manufacturing-marketing/) - [Tourism](https://bullmoosemarketing.com/tourism-destination-marketing/) - [Other Sectors](https://bullmoosemarketing.com/small-business-marketing/) - Knowledge - [Help Articles](https://blog.bullmoosemarketing.com/) - [Case Studies](https://info.bullmoosemarketing.com/marketing-case-study-library) - [News](https://bullmoosemarketing.com/category/news/) - [Free Tools](https://info.bullmoosemarketing.com/sales-prospecting-for-manufacturing) - [Careers](http://bullmoosemarketing.com/careers/) - [Contact us](http://bullmoosemarketing.com/contact/) - [Get A Quote](https://bullmoosemarketing.com/contact/) ## [The Best Marketing Strategy for Manufacturers](https://blog.bullmoosemarketing.com/best-marketing-strategy-for-manufacturers) Posted by [Ron Mattocks](https://blog.bullmoosemarketing.com/author/ron-mattocks) on May 1, 2020 8:00:00 AM - [Tweet](https://twitter.com/share) [![cost-effective b2b strategic plan](https://blog.bullmoosemarketing.com/hubfs/United_States_Federal_Reserve_Board%2c_1917.jpg)](https://blog.bullmoosemarketing.com/best-marketing-strategy-for-manufacturers) As B2B companies reevaluate their budgets in the wake of COVID-19, it may be tempting to slash the marketing and advertising budget. On paper this might seem practical, especially if you're not sure of marketing's impact on your business. This is not an uncommon reaction, and while it may free things up in the short-term, over the long haul those companies are going to need to make that ground back up later. In other words, don't ditch your marketing altogether. Just be smarter about it, and [there are more than a few options](https://blog.bullmoosemarketing.com/blog/industrial-sales-and-marketing-during-covid-19-coronavirus) here.  [Read More](https://blog.bullmoosemarketing.com/best-marketing-strategy-for-manufacturers) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/best-marketing-strategy-for-manufacturers#comments-listing) Topics: [Return on Investment](https://blog.bullmoosemarketing.com/tag/return-on-investment), [Sales Pipeline Growth](https://blog.bullmoosemarketing.com/tag/sales-pipeline-growth), [Sales Alignment](https://blog.bullmoosemarketing.com/tag/sales-alignment), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Marketing Budgets](https://blog.bullmoosemarketing.com/tag/marketing-budgets), [Industrial Marketing](https://blog.bullmoosemarketing.com/tag/industrial-marketing), [Marketing Operations](https://blog.bullmoosemarketing.com/tag/marketing-operations), [Manufacturing Industry](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) ## [How Rural Manufacturers Can Leverage Account-Based Marketing](https://blog.bullmoosemarketing.com/how-rural-manufacturers-leverage-account-based-marketing) Posted by [Josh Sherretts](https://blog.bullmoosemarketing.com/author/josh-sherretts) on Jul 25, 2019 12:13:56 PM - [Tweet](https://twitter.com/share) [![Account-based-marketing-getting-started-manufacturing-bull-moose.1](https://blog.bullmoosemarketing.com/hubfs/Account-based-marketing-getting-started-manufacturing-bull-moose.1.jpg)](https://blog.bullmoosemarketing.com/how-rural-manufacturers-leverage-account-based-marketing) *This blog is the third in a series explaining the strategy of account-based marketing and how businesses who are a fit can benefit from this approach.* [Read More](https://blog.bullmoosemarketing.com/how-rural-manufacturers-leverage-account-based-marketing) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/how-rural-manufacturers-leverage-account-based-marketing#comments-listing) Topics: [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Return on Investment](https://blog.bullmoosemarketing.com/tag/return-on-investment), [Sales Pipeline Growth](https://blog.bullmoosemarketing.com/tag/sales-pipeline-growth), [Sales Alignment](https://blog.bullmoosemarketing.com/tag/sales-alignment), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Marketing Budgets](https://blog.bullmoosemarketing.com/tag/marketing-budgets), [Industrial Marketing](https://blog.bullmoosemarketing.com/tag/industrial-marketing), [Lead Generation](https://blog.bullmoosemarketing.com/tag/lead-generation), [Manufacturing Industry](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) ## [Benefits of Account-Based Marketing for Manufacturers](https://blog.bullmoosemarketing.com/benefits-of-account-based-marketing-for-manufacturers) Posted by [Josh Sherretts](https://blog.bullmoosemarketing.com/author/josh-sherretts) on Jun 5, 2019 8:03:00 AM - [Tweet](https://twitter.com/share) [![Account-based-marketing-benefits-manufacturing-bull-moose-2](https://blog.bullmoosemarketing.com/hubfs/Account-based-marketing-benefits-manufacturing-bull-moose-2.jpeg)](https://blog.bullmoosemarketing.com/benefits-of-account-based-marketing-for-manufacturers) *This blog is the second in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach. [Find the first installment here](https://blog.bullmoosemarketing.com/blog/account-based-marketing-rural-manufacturing-companies)* *.* In the previous post on **Account-based marketing** (ABM) we outlined several reasons as to why this approach is a good fit for small manufacturers, but what exactly is ABM and what are the benefits does this strategy yield? **ABM is a highly focused strategy that personalizes your marketing efforts around individual prospects and specific companies** as opposed to marketing to an industry segment as a whole. [Read More](https://blog.bullmoosemarketing.com/benefits-of-account-based-marketing-for-manufacturers) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/benefits-of-account-based-marketing-for-manufacturers#comments-listing) Topics: [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Return on Investment](https://blog.bullmoosemarketing.com/tag/return-on-investment), [Sales Pipeline Growth](https://blog.bullmoosemarketing.com/tag/sales-pipeline-growth), [Sales Alignment](https://blog.bullmoosemarketing.com/tag/sales-alignment), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Marketing Budgets](https://blog.bullmoosemarketing.com/tag/marketing-budgets), [Industrial Marketing](https://blog.bullmoosemarketing.com/tag/industrial-marketing), [Lead Generation](https://blog.bullmoosemarketing.com/tag/lead-generation), [Manufacturing Industry](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) [All posts](https://blog.bullmoosemarketing.com/all) [Next](https://blog.bullmoosemarketing.com/tag/marketing-budgets/page/2) Posted by ## The Progressive Marketer Progressive marketing articles for manufacturing, construction, B2B services, tourism, and other industry segments working to make their communities better places to work and live. ### ![Bull Moose Progressive Marketing](https://blog.bullmoosemarketing.com/hs-fs/hubfs/Bull_Moose_Marketing_February2018-theme/images/BULLMOOSE2.png?width=150&name=BULLMOOSE2.png) ### Topic Categories - [Marketing Tactics (19)](https://blog.bullmoosemarketing.com/tag/marketing-tactics) - [Strategic Planning (17)](https://blog.bullmoosemarketing.com/tag/strategic-planning) - [Brand Awareness (15)](https://blog.bullmoosemarketing.com/tag/brand-awareness) - [Measuring Marketing (11)](https://blog.bullmoosemarketing.com/tag/measuring-marketing) - [Marketing Operations (10)](https://blog.bullmoosemarketing.com/tag/marketing-operations) - [Industrial Marketing (9)](https://blog.bullmoosemarketing.com/tag/industrial-marketing) - [Manufacturing Industry (9)](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) - [Key Trends (8)](https://blog.bullmoosemarketing.com/tag/key-trends) - [Lead Generation (8)](https://blog.bullmoosemarketing.com/tag/lead-generation) - [Marketing Budgets (8)](https://blog.bullmoosemarketing.com/tag/marketing-budgets) - [Sales Alignment (8)](https://blog.bullmoosemarketing.com/tag/sales-alignment) - [Sales Pipeline Growth (7)](https://blog.bullmoosemarketing.com/tag/sales-pipeline-growth) - [Small Businesses (7)](https://blog.bullmoosemarketing.com/tag/small-businesses) - [Social Media Tactics (7)](https://blog.bullmoosemarketing.com/tag/social-media-tactics) - [Economic Development (6)](https://blog.bullmoosemarketing.com/tag/economic-development) - [Marketing Technology (6)](https://blog.bullmoosemarketing.com/tag/marketing-technology) - [Tourism Industry (6)](https://blog.bullmoosemarketing.com/tag/tourism-industry) - [Return on Investment (5)](https://blog.bullmoosemarketing.com/tag/return-on-investment) - [Marketing Content (4)](https://blog.bullmoosemarketing.com/tag/marketing-content) - [Marketing Fails (4)](https://blog.bullmoosemarketing.com/tag/marketing-fails) - [Search Engine Optimization (4)](https://blog.bullmoosemarketing.com/tag/search-engine-optimization) - [Website Strategy (3)](https://blog.bullmoosemarketing.com/tag/website-strategy) - [Case Studies (2)](https://blog.bullmoosemarketing.com/tag/case-studies) - [Company News (1)](https://blog.bullmoosemarketing.com/tag/company-news) \*\*SEE ALL TOPIC CATEGORIES \*\* ### Or Filter by Author - 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