Successful Marketing Can be a Funding Stream for Heritage Tourism

Posted by Josh Sherretts on Jan 19, 2021 11:16:55 AM
If you want to fund heritage tourism in your region, where do you start? You already have big ideas and attractions in place, but you need money to make the magic happen. Here are a few tips:
  • Start with a marketing plan that lays out all the details, strategies, costs and expected outcomes of  your heritage tourism marketing project.    
  • Give your plan life with what it will look like in months and years. Have projections ready on how heritage tourism marketing  will impact your area, region and the state.
  • Prepare a plan that shows the big picture and the nitty gritty that proves there will be a return on investments in heritage tourism marketing.     
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Topics: Marketing Tactics, Strategic Planning, Tourism Industry, Key Trends, Brand Awareness

Marketing Tactics are Not a Strategy for Heritage Tourism

Posted by Josh Sherretts on Jan 12, 2021 11:41:52 AM
Successful heritage tourism marketing gives visitors the opportunity to experience communities and their regional assets. Implementation of a strategic plan delivers more than tourists. It covers several audiences: 
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Topics: Economic Development, Marketing Tactics, Strategic Planning, Tourism Industry, Key Trends, Brand Awareness

The Friday Five: Small Business Marketing

Posted by Lora Carpenter on Apr 17, 2020 9:30:00 AM

With everything going on in the world, it’s hard to find a lifeboat for small businesses to cling to during the current shutdowns. Although many are still open, they need to come up with creative and innovative ways to continue to serve their customers and get their messaging out there. With that in mind, we have compiled a list of resources that can give some insight into new ways of reaching your customers!

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Topics: Marketing Tactics, Measuring Marketing, Strategic Planning, Brand Awareness, Marketing Operations

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