Successful Marketing Can be a Funding Stream for Heritage Tourism

Posted by Josh Sherretts on Jan 19, 2021 11:16:55 AM
If you want to fund heritage tourism in your region, where do you start? You already have big ideas and attractions in place, but you need money to make the magic happen. Here are a few tips:
  • Start with a marketing plan that lays out all the details, strategies, costs and expected outcomes of  your heritage tourism marketing project.    
  • Give your plan life with what it will look like in months and years. Have projections ready on how heritage tourism marketing  will impact your area, region and the state.
  • Prepare a plan that shows the big picture and the nitty gritty that proves there will be a return on investments in heritage tourism marketing.     
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Topics: Marketing Tactics, Strategic Planning, Tourism Industry, Key Trends, Brand Awareness

Marketing Tactics are Not a Strategy for Heritage Tourism

Posted by Josh Sherretts on Jan 12, 2021 11:41:52 AM
Successful heritage tourism marketing gives visitors the opportunity to experience communities and their regional assets. Implementation of a strategic plan delivers more than tourists. It covers several audiences: 
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Topics: Economic Development, Marketing Tactics, Strategic Planning, Tourism Industry, Key Trends, Brand Awareness

The Best Marketing Strategy for Manufacturers

Posted by Ron Mattocks on May 1, 2020 8:00:00 AM

As B2B companies reevaluate their budgets in the wake of COVID-19, it may be tempting to slash the marketing and advertising budget. On paper this might seem practical, especially if you're not sure of marketing's impact on your business. This is not an uncommon reaction, and while it may free things up in the short-term, over the long haul those companies are going to need to make that ground back up later. In other words, don't ditch your marketing altogether. Just be smarter about it, and there are more than a few options here. 

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Topics: Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Marketing Operations, Manufacturing Industry

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