Progressive Marketing (2)

The Best Marketing Strategy for Manufacturers

Posted by Ron Mattocks on May 1, 2020 8:00:00 AM

As B2B companies reevaluate their budgets in the wake of COVID-19, it may be tempting to slash the marketing and advertising budget. On paper this might seem practical, especially if you're not sure of marketing's impact on your business. This is not an uncommon reaction, and while it may free things up in the short-term, over the long haul those companies are going to need to make that ground back up later. In other words, don't ditch your marketing altogether. Just be smarter about it, and there are more than a few options here.

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Topics: Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Marketing Operations, Manufacturing Industry

The Friday Five: Small Business Marketing

Posted by Lora Carpenter on Apr 17, 2020 9:30:00 AM

With everything going on in the world, it’s hard to find a lifeboat for small businesses to cling to during the current shutdowns. Although many are still open, they need to come up with creative and innovative ways to continue to serve their customers and get their messaging out there. With that in mind, we have compiled a list of resources that can give some insight into new ways of reaching your customers!

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Topics: Marketing Tactics, Measuring Marketing, Strategic Planning, Brand Awareness, Marketing Operations

Free Tools Manufacturers Can Use for Hidden Sales Opportunities [Video]

Posted by Ron Mattocks on Apr 9, 2020 8:15:00 AM

Manufacturers, logistics, and the entire supply chain have, in some way, been impacted by COVID-19, some more than others. A mid-March study assessing the impact of COVID-19 on manufacturers in North America found that 28% are searching for replacement suppliers while another 28% plan to reshore their operations back in the United States. That means there are OEMs and large Tier 1 Suppliers looking around for solutions, and they need them quickly. This could mean opportunities for many manufacturers of component parts, opportunities they likely don't want to miss out on. So how can these manufacturers capitalize on the needs that exist out there? There's some marketing-technology (martech) tools out there - free ones - that can help uncover unknown sales opportunities.

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Topics: Marketing Tactics, Sales Pipeline Growth, Sales Alignment, Key Trends, Website Strategy, Lead Generation, Manufacturing Industry