--- title: Progressive Marketing | Marketing Operations (3) description: Marketing Operations | Marketing help for manufacturing and tourism industries. (3) --- - - - - - [Home](http://bullmoosemarketing.com/) - [About](http://bullmoosemarketing.com/about/) - [Our Company](https://bullmoosemarketing.com/about/) - [Our Team](https://bullmoosemarketing.com/our-marketing-team/) - [Our Process](https://bullmoosemarketing.com/marketing-strategy/) - [Our Services](https://bullmoosemarketing.com/services/) - Industries - [Manufacturing](https://bullmoosemarketing.com/industrial-manufacturing-marketing/) - [Tourism](https://bullmoosemarketing.com/tourism-destination-marketing/) - [Other Sectors](https://bullmoosemarketing.com/small-business-marketing/) - Knowledge - [Help Articles](https://blog.bullmoosemarketing.com/) - [Case Studies](https://info.bullmoosemarketing.com/marketing-case-study-library) - [News](https://bullmoosemarketing.com/category/news/) - [Free Tools](https://info.bullmoosemarketing.com/sales-prospecting-for-manufacturing) - [Careers](http://bullmoosemarketing.com/careers/) - [Contact us](http://bullmoosemarketing.com/contact/) - [Get A Quote](https://bullmoosemarketing.com/contact/) ## [The Friday Five: Destination Marketing in a Small Town](https://blog.bullmoosemarketing.com/friday-5-destination-marketing) Posted by [Emily Watson](https://blog.bullmoosemarketing.com/author/emily-watson) on Jul 27, 2018 8:06:00 AM - [Tweet](https://twitter.com/share) [![Friday Five V3-3](https://blog.bullmoosemarketing.com/hubfs/Friday%20Five%20V3-3.jpg)](https://blog.bullmoosemarketing.com/friday-5-destination-marketing) This week's Friday Five is focused destination marketing. Destination marketing is used promote any place people may want to visit such as a town, city, region or country. The main goal is to attract more visitors to a certain location in hopes to help the overall economic health.  Here are some great articles and resources that focus on why destination marketing in a small town is so important: 1. How to Make a Small Town a Big Deal  2. Marketing a Small Town 3. Here's What Google Thinks: Five 'Next Practices' in Destination Marketing  4. 5 Killer Tourism Marketing Campaigns That Make Us Want to Travel 5. Sustainable Tourism: Five Essentials for Rural Areas and Small Towns   [Read More](https://blog.bullmoosemarketing.com/friday-5-destination-marketing) 1 Comment [Click here to read/write comments](https://blog.bullmoosemarketing.com/friday-5-destination-marketing#comments-listing) Topics: [Case Studies](https://blog.bullmoosemarketing.com/tag/case-studies), [Economic Development](https://blog.bullmoosemarketing.com/tag/economic-development), [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Tourism Industry](https://blog.bullmoosemarketing.com/tag/tourism-industry), [Brand Awareness](https://blog.bullmoosemarketing.com/tag/brand-awareness), [Marketing Operations](https://blog.bullmoosemarketing.com/tag/marketing-operations) ## [The ROI of Not Doing Marketing Correctly](https://blog.bullmoosemarketing.com/the-roi-of-not-doing-marketing-correctly) Posted by [Ron Mattocks](https://blog.bullmoosemarketing.com/author/ron-mattocks) on Aug 17, 2017 9:43:12 AM - [Tweet](https://twitter.com/share) [![marketing-ROI-Bull-Moose-performance-marketing.jpg](https://blog.bullmoosemarketing.com/hubfs/Blog%20Post%20Images/marketing-ROI-Bull-Moose-performance-marketing.jpg)](https://blog.bullmoosemarketing.com/the-roi-of-not-doing-marketing-correctly) Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to factors contributing to ROI. Sure these facts have their place, but for a guy with real-world P&L experience at a Fortune 500 company they don’t necessarily close the gap between conceptual and the bottom line. One of the reasons for this, I believe, is that some marketers aren’t quite sure what to look at exactly. Cost per lead? Cost per customer acquisition? Sales cycle? [HubSpot](https://www.hubspot.com/), in fact, found in their 2013 State of Inbound report that 34% of business cannot or do not calculate ROI from their marketing. To be fair, tracking the ROI of inbound marketing is a difficult proposition that requires both time and consistency, two commodities marketers often have to bargain with upper management to get. Even so, employing an inbound marketing strategy is still better than the alternate ROI of *not* doing inbound. What’s key is knowing where to plug in the right numbers. [Read More](https://blog.bullmoosemarketing.com/the-roi-of-not-doing-marketing-correctly) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/the-roi-of-not-doing-marketing-correctly#comments-listing) Topics: [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Return on Investment](https://blog.bullmoosemarketing.com/tag/return-on-investment), [Sales Pipeline Growth](https://blog.bullmoosemarketing.com/tag/sales-pipeline-growth), [Sales Alignment](https://blog.bullmoosemarketing.com/tag/sales-alignment), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Marketing Budgets](https://blog.bullmoosemarketing.com/tag/marketing-budgets), [Lead Generation](https://blog.bullmoosemarketing.com/tag/lead-generation), [Marketing Operations](https://blog.bullmoosemarketing.com/tag/marketing-operations), [Marketing Fails](https://blog.bullmoosemarketing.com/tag/marketing-fails) ## [Marketing ROI: Return on Information](https://blog.bullmoosemarketing.com/marketing-roi-return-on-information) Posted by [Ron Mattocks](https://blog.bullmoosemarketing.com/author/ron-mattocks) on Aug 15, 2017 9:47:19 AM - [Tweet](https://twitter.com/share) [![Marketing-ROI-Return-on-Information-Bull-Moose-e1502979825976.gif](https://blog.bullmoosemarketing.com/hubfs/Blog%20Post%20Images/Marketing-ROI-Return-on-Information-Bull-Moose-e1502979825976.gif)](https://blog.bullmoosemarketing.com/marketing-roi-return-on-information) A while back I heard an interesting take on the true meaning of the Information Age. The premise of the speaker’s argument was that we shouldn’t think of it as the Information Age because there is so much information at our disposal, but instead it’s because we have the ability to pull from that sea of facts and figures only the information relevant to what we are looking for. This idea is particularly applicable when it comes to **Big Data**, and for marketers there has been an explosion in the volume, variety, and velocity of data we can access. For companies, like Amazon, that can harness this information and act upon it, they have the upper hand while the rest are left floundering in it. [Read More](https://blog.bullmoosemarketing.com/marketing-roi-return-on-information) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/marketing-roi-return-on-information#comments-listing) Topics: [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Return on Investment](https://blog.bullmoosemarketing.com/tag/return-on-investment), [Marketing Technology](https://blog.bullmoosemarketing.com/tag/marketing-technology), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Marketing Budgets](https://blog.bullmoosemarketing.com/tag/marketing-budgets), [Industrial Marketing](https://blog.bullmoosemarketing.com/tag/industrial-marketing), [Lead Generation](https://blog.bullmoosemarketing.com/tag/lead-generation), [Marketing Operations](https://blog.bullmoosemarketing.com/tag/marketing-operations) [Previous](https://blog.bullmoosemarketing.com/tag/marketing-operations/page/2) [All posts](https://blog.bullmoosemarketing.com/all) [Next](https://blog.bullmoosemarketing.com/tag/marketing-operations/page/4) Posted by ## The Progressive Marketer Progressive marketing articles for manufacturing, construction, B2B services, tourism, and other industry segments working to make their communities better places to work and live. ### ![Bull Moose Progressive Marketing](https://blog.bullmoosemarketing.com/hs-fs/hubfs/Bull_Moose_Marketing_February2018-theme/images/BULLMOOSE2.png?width=150&name=BULLMOOSE2.png) ### Topic Categories - [Marketing Tactics (19)](https://blog.bullmoosemarketing.com/tag/marketing-tactics) - [Strategic Planning (17)](https://blog.bullmoosemarketing.com/tag/strategic-planning) - [Brand Awareness (15)](https://blog.bullmoosemarketing.com/tag/brand-awareness) - [Measuring Marketing (11)](https://blog.bullmoosemarketing.com/tag/measuring-marketing) - [Marketing Operations (10)](https://blog.bullmoosemarketing.com/tag/marketing-operations) - [Industrial Marketing (9)](https://blog.bullmoosemarketing.com/tag/industrial-marketing) - [Manufacturing Industry (9)](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) - [Key Trends (8)](https://blog.bullmoosemarketing.com/tag/key-trends) - [Lead Generation (8)](https://blog.bullmoosemarketing.com/tag/lead-generation) - [Marketing Budgets (8)](https://blog.bullmoosemarketing.com/tag/marketing-budgets) - [Sales Alignment (8)](https://blog.bullmoosemarketing.com/tag/sales-alignment) - [Sales Pipeline Growth (7)](https://blog.bullmoosemarketing.com/tag/sales-pipeline-growth) - 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