--- title: Progressive Marketing | Marketing Technology (2) description: Marketing Technology | Marketing help for manufacturing and tourism industries. (2) --- - - - - - [Home](http://bullmoosemarketing.com/) - [About](http://bullmoosemarketing.com/about/) - [Our Company](https://bullmoosemarketing.com/about/) - [Our Team](https://bullmoosemarketing.com/our-marketing-team/) - [Our Process](https://bullmoosemarketing.com/marketing-strategy/) - [Our Services](https://bullmoosemarketing.com/services/) - Industries - [Manufacturing](https://bullmoosemarketing.com/industrial-manufacturing-marketing/) - [Tourism](https://bullmoosemarketing.com/tourism-destination-marketing/) - [Other Sectors](https://bullmoosemarketing.com/small-business-marketing/) - Knowledge - [Help Articles](https://blog.bullmoosemarketing.com/) - [Case Studies](https://info.bullmoosemarketing.com/marketing-case-study-library) - [News](https://bullmoosemarketing.com/category/news/) - [Free Tools](https://info.bullmoosemarketing.com/sales-prospecting-for-manufacturing) - [Careers](http://bullmoosemarketing.com/careers/) - [Contact us](http://bullmoosemarketing.com/contact/) - [Get A Quote](https://bullmoosemarketing.com/contact/) ## [Getting Started with Facebook for Your Business](https://blog.bullmoosemarketing.com/getting-your-business-started-with-facebook) Posted by [Josh Sherretts](https://blog.bullmoosemarketing.com/author/josh-sherretts) on Apr 8, 2018 5:02:00 PM - [Tweet](https://twitter.com/share) [![facebook-success-for-business](https://blog.bullmoosemarketing.com/hubfs/facebook-success-for-business.jpg)](https://blog.bullmoosemarketing.com/getting-your-business-started-with-facebook)   [Read More](https://blog.bullmoosemarketing.com/getting-your-business-started-with-facebook) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/getting-your-business-started-with-facebook#comments-listing) Topics: [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Marketing Technology](https://blog.bullmoosemarketing.com/tag/marketing-technology), [Small Businesses](https://blog.bullmoosemarketing.com/tag/small-businesses), [Social Media Tactics](https://blog.bullmoosemarketing.com/tag/social-media-tactics), [Brand Awareness](https://blog.bullmoosemarketing.com/tag/brand-awareness) ## [Marketing ROI: Return on Information](https://blog.bullmoosemarketing.com/marketing-roi-return-on-information) Posted by [Ron Mattocks](https://blog.bullmoosemarketing.com/author/ron-mattocks) on Aug 15, 2017 9:47:19 AM - [Tweet](https://twitter.com/share) [![Marketing-ROI-Return-on-Information-Bull-Moose-e1502979825976.gif](https://blog.bullmoosemarketing.com/hubfs/Blog%20Post%20Images/Marketing-ROI-Return-on-Information-Bull-Moose-e1502979825976.gif)](https://blog.bullmoosemarketing.com/marketing-roi-return-on-information) A while back I heard an interesting take on the true meaning of the Information Age. The premise of the speaker’s argument was that we shouldn’t think of it as the Information Age because there is so much information at our disposal, but instead it’s because we have the ability to pull from that sea of facts and figures only the information relevant to what we are looking for. This idea is particularly applicable when it comes to **Big Data**, and for marketers there has been an explosion in the volume, variety, and velocity of data we can access. For companies, like Amazon, that can harness this information and act upon it, they have the upper hand while the rest are left floundering in it. [Read More](https://blog.bullmoosemarketing.com/marketing-roi-return-on-information) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/marketing-roi-return-on-information#comments-listing) Topics: [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Return on Investment](https://blog.bullmoosemarketing.com/tag/return-on-investment), [Marketing Technology](https://blog.bullmoosemarketing.com/tag/marketing-technology), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Marketing Budgets](https://blog.bullmoosemarketing.com/tag/marketing-budgets), [Industrial Marketing](https://blog.bullmoosemarketing.com/tag/industrial-marketing), [Lead Generation](https://blog.bullmoosemarketing.com/tag/lead-generation), [Marketing Operations](https://blog.bullmoosemarketing.com/tag/marketing-operations) ## [Technology Won't Fix Alignment of Your Sales and Marketing](https://blog.bullmoosemarketing.com/technology-wont-fix-alignment-of-your-sales-and-marketing) Posted by [Ron Mattocks](https://blog.bullmoosemarketing.com/author/ron-mattocks) on Aug 11, 2017 10:13:38 AM - [Tweet](https://twitter.com/share) [![sales-marketing-alingnment-solutions-for-manufacturing-companies-e1502979766417.jpg](https://blog.bullmoosemarketing.com/hubfs/Blog%20Post%20Images/sales-marketing-alingnment-solutions-for-manufacturing-companies-e1502979766417.jpg)](https://blog.bullmoosemarketing.com/technology-wont-fix-alignment-of-your-sales-and-marketing) In another lifetime while managing the purchasing department at a large home-building company I inherited the task of overseeing the implementation of an online software program that construction managers in the field were to use in scheduling and paying vendors. For 2003 such an application of technology in an industry that’s a slow adopter anyway was considered radical. In theory the software claimed it would reduce build-time and issue checks faster. Reality, however, was another matter. Remember I said I inherited this project. The guy before me was let go, so no pressure. Naturally the grizzled construction managers who relied on phones and faxes to get homes built blamed the technology. It was too impractical and full of glitches. The contractors were equally distrustful. For them the software doubled scheduled their crews and issued the wrong payment amounts. Since this initiative was dictated by corporate, pulling the plug was not an option, and thus, getting to the root of things fell to me. After digging into the matter I soon discovered that the problem was us and had nothing to do with the software whatsoever. [Read More](https://blog.bullmoosemarketing.com/technology-wont-fix-alignment-of-your-sales-and-marketing) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/technology-wont-fix-alignment-of-your-sales-and-marketing#comments-listing) Topics: [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Marketing Technology](https://blog.bullmoosemarketing.com/tag/marketing-technology), [Sales Pipeline Growth](https://blog.bullmoosemarketing.com/tag/sales-pipeline-growth), [Sales Alignment](https://blog.bullmoosemarketing.com/tag/sales-alignment), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Industrial Marketing](https://blog.bullmoosemarketing.com/tag/industrial-marketing), [Lead Generation](https://blog.bullmoosemarketing.com/tag/lead-generation), [Marketing Operations](https://blog.bullmoosemarketing.com/tag/marketing-operations), [Marketing Fails](https://blog.bullmoosemarketing.com/tag/marketing-fails) [Previous](https://blog.bullmoosemarketing.com/tag/marketing-technology/page/1) [All posts](https://blog.bullmoosemarketing.com/all) Posted by ## The Progressive Marketer Progressive marketing articles for manufacturing, construction, B2B services, tourism, and other industry segments working to make their communities better places to work and live. ### ![Bull Moose Progressive Marketing](https://blog.bullmoosemarketing.com/hs-fs/hubfs/Bull_Moose_Marketing_February2018-theme/images/BULLMOOSE2.png?width=150&name=BULLMOOSE2.png) ### Topic Categories - [Marketing Tactics (19)](https://blog.bullmoosemarketing.com/tag/marketing-tactics) - [Strategic Planning (17)](https://blog.bullmoosemarketing.com/tag/strategic-planning) - [Brand Awareness (15)](https://blog.bullmoosemarketing.com/tag/brand-awareness) - [Measuring Marketing (11)](https://blog.bullmoosemarketing.com/tag/measuring-marketing) - [Marketing Operations (10)](https://blog.bullmoosemarketing.com/tag/marketing-operations) - [Industrial Marketing (9)](https://blog.bullmoosemarketing.com/tag/industrial-marketing) - [Manufacturing Industry (9)](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) - [Key Trends (8)](https://blog.bullmoosemarketing.com/tag/key-trends) - [Lead Generation (8)](https://blog.bullmoosemarketing.com/tag/lead-generation) - [Marketing Budgets (8)](https://blog.bullmoosemarketing.com/tag/marketing-budgets) - [Sales Alignment (8)](https://blog.bullmoosemarketing.com/tag/sales-alignment) - [Sales Pipeline Growth (7)](https://blog.bullmoosemarketing.com/tag/sales-pipeline-growth) - [Small Businesses (7)](https://blog.bullmoosemarketing.com/tag/small-businesses) - [Social Media Tactics (7)](https://blog.bullmoosemarketing.com/tag/social-media-tactics) - [Economic Development (6)](https://blog.bullmoosemarketing.com/tag/economic-development) - [Marketing Technology (6)](https://blog.bullmoosemarketing.com/tag/marketing-technology) - [Tourism Industry (6)](https://blog.bullmoosemarketing.com/tag/tourism-industry) - [Return on Investment (5)](https://blog.bullmoosemarketing.com/tag/return-on-investment) - [Marketing Content (4)](https://blog.bullmoosemarketing.com/tag/marketing-content) - [Marketing Fails (4)](https://blog.bullmoosemarketing.com/tag/marketing-fails) - [Search Engine Optimization (4)](https://blog.bullmoosemarketing.com/tag/search-engine-optimization) - [Website Strategy (3)](https://blog.bullmoosemarketing.com/tag/website-strategy) - [Case Studies (2)](https://blog.bullmoosemarketing.com/tag/case-studies) - [Company News (1)](https://blog.bullmoosemarketing.com/tag/company-news) \*\*SEE ALL TOPIC CATEGORIES \*\* ### Or Filter by Author - [Josh Sherretts (10)](https://blog.bullmoosemarketing.com/author/josh-sherretts) - [Ron Mattocks (9)](https://blog.bullmoosemarketing.com/author/ron-mattocks) - [Emily Watson (5)](https://blog.bullmoosemarketing.com/author/emily-watson) - [Lora Carpenter (2)](https://blog.bullmoosemarketing.com/author/lora-carpenter) ### Get Updates ### Get More Deals [![Account-Based Marketing is the new Industrial Marketing](https://no-cache.hubspot.com/cta/default/3370641/4a45a065-c806-4392-b98c-d41c0321d14e.png)](https://cta-redirect.hubspot.com/cta/redirect/3370641/4a45a065-c806-4392-b98c-d41c0321d14e) ### Get More Leads #### [![](https://blog.bullmoosemarketing.com/hubfs/Bull_Moose_Marketing_February2018-theme/images/Lead-Generation-Ideas-CTA-768x644.jpg)](http://bullmoosemarketing.com/lead-generation-tactics-you-can-use/) ### Success in Action [![Case Studies CTA (2)](https://no-cache.hubspot.com/cta/default/3370641/fe52daa7-a203-4407-881c-e018546d341f.png)](https://cta-redirect.hubspot.com/cta/redirect/3370641/fe52daa7-a203-4407-881c-e018546d341f) ### Engage With Us ![Little Bull Moose Guy](https://blog.bullmoosemarketing.com/hubfs/Bull_Moose_Marketing_February2018-theme/images/footer2.png) © 2018 [Bull Moose Marketing](http://www.bullmoosemarketing.com) - All Rights Reserved. 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