Progressive Marketing | Tourism Industry (2)

The Friday Five: Destination Marketing in a Small Town

Posted by Emily Watson on Jul 27, 2018 8:06:00 AM

This week's Friday Five is focused destination marketing. Destination marketing is used promote any place people may want to visit such as a town, city, region or country. The main goal is to attract more visitors to a certain location in hopes to help the overall economic health. Here are some great articles and resources that focus on why destination marketing in a small town is so important:

How to Make a Small Town a Big Deal
Marketing a Small Town
Here's What Google Thinks: Five 'Next Practices' in Destination Marketing
5 Killer Tourism Marketing Campaigns That Make Us Want to Travel
Sustainable Tourism: Five Essentials for Rural Areas and Small Towns

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Topics: Case Studies, Economic Development, Marketing Tactics, Tourism Industry, Brand Awareness, Marketing Operations

7 Content Marketing Tactics from 1904 Small Businesses Can Use Today

Posted by Ron Mattocks on Mar 1, 2018 9:37:38 AM

I’m a bit of a history nerd. There’s a pile of 5-inch books on my desk, and I can’t keep from talking about it whenever an opportunity arises. In fact, at social gatherings my wife has to nudge me because I don’t realize my audiences’ eyes have glazed over as I spout off facts about Theodore Roosevelt’s cattle ranching days in the Badlands. Fascinating stuff!

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Topics: Marketing Tactics, Tourism Industry, Small Businesses, Brand Awareness, Marketing Content

What's Our Community Brand?

Posted by Ron Mattocks on Dec 22, 2017 2:33:18 PM

Every business, non-profit organization, or local government is only as good as the community around them. By community I am not referring to its people (although yes, that is important); instead, I mean community in the context of a product, or in other words the amenities and activities offered in that area. As a general rule, to be successful, rural towns must focus on the community first, and the people will then come. This proved to be the case in a survey of the 400 most successful towns across the country. The survey also found that the majority of these towns relied on simple strategic plans that addressed four major areas:

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Topics: Economic Development, Strategic Planning, Tourism Industry, Brand Awareness

The Friday Five: Destination Marketing in a Small Town

7 Content Marketing Tactics from 1904 Small Businesses Can Use Today

What's Our Community Brand?

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