This blog is the first in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach.
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Topics: Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Brand Awareness, Marketing Fails, Manufacturing Industry
Another year has passed, which means an open road ahead of us to be on the lookout for the latest trends and technologies in marketing. This is a fast-paced business. Things are constantly changing from day to day. What might have been “in” last year, could be gone completely, or revamped for the next year. To bring in the new year, we wanted to showcase some of the top marketing trends you will be seeing in 2019. These articles give great insight on what the future of marketing looks like. You won’t want to miss these trends:
- Using Chatbots
- Brand Authenticity
- Interactive Video
- Content is King
- Gen Z
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Topics: Marketing Tactics, Strategic Planning, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Operations
There are countless reasons why small business owners should consider having a website for their company. A website is essentially the phone book of 2018. It’s a place where people find out more information about a company and what they offer. Consumers expect companies to have a website when they search the web, and often don’t consider a company credible if they don’t. Owning a space on the web is a great way to help grow your brand. Check out these 5 reasons you should consider having a website for your business:
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Topics: Marketing Tactics, Marketing Technology, Search Engine Optimization, Small Businesses, Website Strategy, Lead Generation, Brand Awareness, Marketing Fails, Manufacturing Industry
Progressive marketing articles for manufacturing, construction, B2B services, tourism, and other industry segments working to make their communities better places to work and live.
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