Progressive Marketing | Economic Development (2)

The Friday Five: Small Business Marketing 101: Strategy, Budgeting, Google My Business, and Facebook

Posted by Emily Watson on Jul 13, 2018 2:12:07 PM

This week's Friday Five is focused on small business marketing 101: Marketing tips and tricks for creating successful strategies, the benefits of using Google My Business, Facebook Ads, and Effective Budgeting. Here are some great resources when looking to market your small business:

Small Business Marketing 101
5 Marketing Strategies for a Business in a Small Town
10 Ways to Market Your Small Business on a Shoestring Budget
Benefits of Google My Business for Small Businesses
62% of Small Businesses Fail with Facebook Ads. Here's How to Fix that

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Topics: Economic Development, Marketing Tactics, Measuring Marketing, Strategic Planning, Search Engine Optimization, Marketing Budgets, Small Businesses, Social Media Tactics, Marketing Content

What's Our Community Brand?

Posted by Ron Mattocks on Dec 22, 2017 2:33:18 PM

Every business, non-profit organization, or local government is only as good as the community around them. By community I am not referring to its people (although yes, that is important); instead, I mean community in the context of a product, or in other words the amenities and activities offered in that area. As a general rule, to be successful, rural towns must focus on the community first, and the people will then come. This proved to be the case in a survey of the 400 most successful towns across the country. The survey also found that the majority of these towns relied on simple strategic plans that addressed four major areas:

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Topics: Economic Development, Strategic Planning, Tourism Industry, Brand Awareness

Why Move Back to Meadville?

Posted by Ron Mattocks on Dec 5, 2017 8:30:10 AM

“Why did you want to move back?” It's the question I’m asked most often since returning to Crawford County this past summer. In one sense, I understand the nature of people’s curiosity. The area’s population has been in decline for over 60 years, the per-capita income is $10K below the state average, and 38% of residents collect social security benefits. Combined, these realities contribute to a more alarming fact that over half of the area population cannot be relied on to provide tax revenues necessary to sustain services and infrastructure. I’d hate to characterize the situation as bleak, but as one official remarked, his job was to ensure a slowly sinking ship, sank slower.

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Topics: Company News, Economic Development, Strategic Planning, Key Trends, Brand Awareness

The Friday Five: Small Business Marketing 101: Strategy, Budgeting, Google My Business, and Facebook

What's Our Community Brand?

Why Move Back to Meadville?

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