How Marketing can Help with Your Hiring Needs

Posted by Josh Sherretts on Feb 5, 2020 9:00:00 AM

Finding, recruiting, and hiring employees, especially in the manufacturing sector, is more than just putting job vacancies on job boards and industry trade journals. These days, candidates are more choosy about where they want to work, and want to work for companies that seem interesting, are doing meaningful work, and have different professional opportunities.

One way you can show these different opportunities and benefits is through marketing, showing your company in a positive light, and demonstrating what makes your company and products and services better than other options. Because when you're marketing your company, you're not just marketing it to customers, you're trying to reach new employees as well. After all, marketing your company puts your brand message in front of everyone, including the people who think, "I'd like to work there."

Here are just four ways you can use marketing to help you with recruiting and hiring new employees.

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Topics: Case Studies, Marketing Tactics, Industrial Marketing, Marketing Operations, Marketing Content

How Rural Manufacturers Can Leverage Account-Based Marketing

Posted by Josh Sherretts on Jul 25, 2019 12:13:56 PM

This blog is the third in a series explaining the strategy of account-based marketing and how businesses who are a fit can benefit from this approach.

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Topics: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

Benefits of Account-Based Marketing for Manufacturers

Posted by Josh Sherretts on Jun 5, 2019 8:03:00 AM

This blog is the second in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach. Find the first installment here .

In the previous post on Account-based marketing (ABM) we outlined several reasons as to why this approach is a good fit for small manufacturers, but what exactly is ABM and what are the benefits does this strategy yield? ABM is a highly focused strategy that personalizes your marketing efforts around individual prospects and specific companies as opposed to marketing to an industry segment as a whole.

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Topics: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

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