You’ve probably heard a lot of talk about Snapchat lately, a very popular app among millennials. Sixty percent of all smartphone users are now on Snapchat and over 10 billion videos are viewed per day on the app. Impressive, huh? So, what exactly is Snapchat and why has it grown to be one of the most downloaded and used apps of 2018?

Topics: Marketing Tactics, Marketing Technology, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness

It’s Friday late afternoon and you’re either leaving work, on your way home, or (hopefully) on your way to an awesome event to ring in the weekend. Nearly every small businesses, nonprofit, and tourist attraction relies on holding events to bring customers through their doors or raise money to fund their missions.

From Chambers of Commerce holding wine walks and festivals to retail trunk shows and vendor-led classes, it’s vital to your bottom line to use events to bring people through the door - but how do you increase your chances for success? This week's Friday Five is focused on Event Marketing Basics: Tools and Tips for Marketing Your Event Successfully. Here are five great resources to help you not only pull off your next function, but watch it grow:

1. How to Promote an Event Using Video: 7 Steps to Video Marketing
2. Event Promotion: 100 Creative (Free and Cheap) Ideas to Try Now
3. How to Use Facebook Live: The Ultimate Guide
4. How to Use Hashtags Before, During, and After Your Event
5. How to Add a Facebook Virtual Event to Your Launch Strategy 

Topics: Marketing Tactics, Measuring Marketing, Marketing Budgets, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Content

This week's Friday Five is focused destination marketing. Destination marketing is used promote any place people may want to visit such as a town, city, region or country. The main goal is to attract more visitors to a certain location in hopes to help the overall economic health.  Here are some great articles and resources that focus on why destination marketing in a small town is so important:

1. How to Make a Small Town a Big Deal 
2. Marketing a Small Town
3. Here's What Google Thinks: Five 'Next Practices' in Destination Marketing 
4. 5 Killer Tourism Marketing Campaigns That Make Us Want to Travel
5. Sustainable Tourism: Five Essentials for Rural Areas and Small Towns

 

Topics: Case Studies, Economic Development, Marketing Tactics, Tourism Industry, Brand Awareness, Marketing Operations