Emily Watson
Emily Watson was born and raised in Jamestown, Pennsylvania. She graduated from Slippery Rock University of Pennsylvania with a degree in Communications, focusing in Public Relations. Following college, Emily moved to Colorado where she got her start at a marketing agency as a Project Manager. Upon her return to Pennsylvania a few years later, she worked as an Account Executive managing clients such as New York Philharmonic, Rite Aid, Ruby Tuesday, and Belle Tire. Currently, Emily is a Marketing Strategist at Bull Moose Progressive Marketing located in Meadville. She is on the Senior Student Advisory Board for Slippery Rock University as well as a volunteer for the Bantam Jeep Heritage Festival in Butler.
This week's Friday Five is focused destination marketing. Destination marketing is used promote any place people may want to visit such as a town, city, region or country. The main goal is to attract more visitors to a certain location in hopes to help the overall economic health. Here are some great articles and resources that focus on why destination marketing in a small town is so important:
- How to Make a Small Town a Big Deal
- Marketing a Small Town
- Here's What Google Thinks: Five 'Next Practices' in Destination Marketing
- 5 Killer Tourism Marketing Campaigns That Make Us Want to Travel
- Sustainable Tourism: Five Essentials for Rural Areas and Small Towns
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Topics:
Case Studies,
Economic Development,
Marketing Tactics,
Tourism Industry,
Brand Awareness,
Marketing Operations
This week's Friday Five is focused on small business marketing 101: Marketing tips and tricks for creating successful strategies, the benefits of using Google My Business, Facebook Ads, and Effective Budgeting. Here are some great resources when looking to market your small business:
- Small Business Marketing 101
- 5 Marketing Strategies for a Business in a Small Town
- 10 Ways to Market Your Small Business on a Shoestring Budget
- Benefits of Google My Business for Small Businesses
- 62% of Small Businesses Fail with Facebook Ads. Here's How to Fix that
Read More
Topics:
Economic Development,
Marketing Tactics,
Measuring Marketing,
Strategic Planning,
Search Engine Optimization,
Marketing Budgets,
Small Businesses,
Social Media Tactics,
Marketing Content
