The Friday Five: Small Business Marketing 101: Strategy, Budgeting, Google My Business, and Facebook

Posted by Emily Watson on Jul 13, 2018 2:12:07 PM
This week's Friday Five is focused on small business marketing 101: Marketing tips and tricks for creating successful strategies, the benefits of using Google My Business, Facebook Ads, and Effective Budgeting. Here are some great resources when looking to market your small business:
  1. Small Business Marketing 101
  2. 5 Marketing Strategies for a Business in a Small Town
  3. 10 Ways to Market Your Small Business on a Shoestring Budget
  4. Benefits of Google My Business for Small Businesses
  5. 62% of Small Businesses Fail with Facebook Ads. Here's How to Fix that 
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Topics: Economic Development, Marketing Tactics, Measuring Marketing, Strategic Planning, Search Engine Optimization, Marketing Budgets, Small Businesses, Social Media Tactics, Marketing Content

Getting Started with Facebook for Your Business

Posted by Josh Sherretts on Apr 8, 2018 5:02:00 PM

 

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Topics: Marketing Tactics, Measuring Marketing, Marketing Technology, Small Businesses, Social Media Tactics, Brand Awareness

The ROI of Not Doing Marketing Correctly

Posted by Ron Mattocks on Aug 17, 2017 9:43:12 AM

Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to factors contributing to ROI. Sure these facts have their place, but for a guy with real-world P&L experience at a Fortune 500 company they don’t necessarily close the gap between conceptual and the bottom line.

One of the reasons for this, I believe, is that some marketers aren’t quite sure what to look at exactly. Cost per lead? Cost per customer acquisition? Sales cycle? HubSpot, in fact, found in their 2013 State of Inbound report that 34% of business cannot or do not calculate ROI from their marketing. To be fair, tracking the ROI of inbound marketing is a difficult proposition that requires both time and consistency, two commodities marketers often have to bargain with upper management to get. Even so, employing an inbound marketing strategy is still better than the alternate ROI of not doing inbound. What’s key is knowing where to plug in the right numbers.

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Topics: Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Lead Generation, Marketing Operations, Marketing Fails

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