--- title: Progressive Marketing | Measuring Marketing (2) description: Measuring Marketing | Marketing help for manufacturing and tourism industries. (2) --- - - - - - [Home](http://bullmoosemarketing.com/) - [About](http://bullmoosemarketing.com/about/) - [Our Company](https://bullmoosemarketing.com/about/) - [Our Team](https://bullmoosemarketing.com/our-marketing-team/) - [Our Process](https://bullmoosemarketing.com/marketing-strategy/) - [Our Services](https://bullmoosemarketing.com/services/) - Industries - [Manufacturing](https://bullmoosemarketing.com/industrial-manufacturing-marketing/) - [Tourism](https://bullmoosemarketing.com/tourism-destination-marketing/) - [Other Sectors](https://bullmoosemarketing.com/small-business-marketing/) - Knowledge - [Help Articles](https://blog.bullmoosemarketing.com/) - [Case Studies](https://info.bullmoosemarketing.com/marketing-case-study-library) - [News](https://bullmoosemarketing.com/category/news/) - [Free Tools](https://info.bullmoosemarketing.com/sales-prospecting-for-manufacturing) - [Careers](http://bullmoosemarketing.com/careers/) - [Contact us](http://bullmoosemarketing.com/contact/) - [Get A Quote](https://bullmoosemarketing.com/contact/) ## [How Rural Manufacturers Can Leverage Account-Based Marketing](https://blog.bullmoosemarketing.com/how-rural-manufacturers-leverage-account-based-marketing) Posted by [Josh Sherretts](https://blog.bullmoosemarketing.com/author/josh-sherretts) on Jul 25, 2019 12:13:56 PM - [Tweet](https://twitter.com/share) [![Account-based-marketing-getting-started-manufacturing-bull-moose.1](https://blog.bullmoosemarketing.com/hubfs/Account-based-marketing-getting-started-manufacturing-bull-moose.1.jpg)](https://blog.bullmoosemarketing.com/how-rural-manufacturers-leverage-account-based-marketing) *This blog is the third in a series explaining the strategy of account-based marketing and how businesses who are a fit can benefit from this approach.* [Read More](https://blog.bullmoosemarketing.com/how-rural-manufacturers-leverage-account-based-marketing) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/how-rural-manufacturers-leverage-account-based-marketing#comments-listing) Topics: [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Return on Investment](https://blog.bullmoosemarketing.com/tag/return-on-investment), [Sales Pipeline Growth](https://blog.bullmoosemarketing.com/tag/sales-pipeline-growth), [Sales Alignment](https://blog.bullmoosemarketing.com/tag/sales-alignment), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Marketing Budgets](https://blog.bullmoosemarketing.com/tag/marketing-budgets), [Industrial Marketing](https://blog.bullmoosemarketing.com/tag/industrial-marketing), [Lead Generation](https://blog.bullmoosemarketing.com/tag/lead-generation), [Manufacturing Industry](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) ## [Benefits of Account-Based Marketing for Manufacturers](https://blog.bullmoosemarketing.com/benefits-of-account-based-marketing-for-manufacturers) Posted by [Josh Sherretts](https://blog.bullmoosemarketing.com/author/josh-sherretts) on Jun 5, 2019 8:03:00 AM - [Tweet](https://twitter.com/share) [![Account-based-marketing-benefits-manufacturing-bull-moose-2](https://blog.bullmoosemarketing.com/hubfs/Account-based-marketing-benefits-manufacturing-bull-moose-2.jpeg)](https://blog.bullmoosemarketing.com/benefits-of-account-based-marketing-for-manufacturers) *This blog is the second in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach. [Find the first installment here](https://blog.bullmoosemarketing.com/blog/account-based-marketing-rural-manufacturing-companies)* *.* In the previous post on **Account-based marketing** (ABM) we outlined several reasons as to why this approach is a good fit for small manufacturers, but what exactly is ABM and what are the benefits does this strategy yield? **ABM is a highly focused strategy that personalizes your marketing efforts around individual prospects and specific companies** as opposed to marketing to an industry segment as a whole. [Read More](https://blog.bullmoosemarketing.com/benefits-of-account-based-marketing-for-manufacturers) 0 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/benefits-of-account-based-marketing-for-manufacturers#comments-listing) Topics: [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Return on Investment](https://blog.bullmoosemarketing.com/tag/return-on-investment), [Sales Pipeline Growth](https://blog.bullmoosemarketing.com/tag/sales-pipeline-growth), [Sales Alignment](https://blog.bullmoosemarketing.com/tag/sales-alignment), [Strategic Planning](https://blog.bullmoosemarketing.com/tag/strategic-planning), [Marketing Budgets](https://blog.bullmoosemarketing.com/tag/marketing-budgets), [Industrial Marketing](https://blog.bullmoosemarketing.com/tag/industrial-marketing), [Lead Generation](https://blog.bullmoosemarketing.com/tag/lead-generation), [Manufacturing Industry](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) ## [The Friday Five: Event Marketing Basics: Tips for Marketing Your Event Successfully](https://blog.bullmoosemarketing.com/friday-5-event-marketing) Posted by [Josh Sherretts](https://blog.bullmoosemarketing.com/author/josh-sherretts) on Sep 21, 2018 6:44:53 PM - [Tweet](https://twitter.com/share) [![Friday Five V2](https://blog.bullmoosemarketing.com/hubfs/Friday%20Five%20V2.jpg)](https://blog.bullmoosemarketing.com/friday-5-event-marketing) It’s Friday late afternoon and you’re either leaving work, on your way home, or (hopefully) on your way to an awesome event to ring in the weekend. Nearly every small businesses, nonprofit, and tourist attraction relies on holding events to bring customers through their doors or raise money to fund their missions. From Chambers of Commerce holding wine walks and festivals to retail trunk shows and vendor-led classes, it’s vital to your bottom line to use events to bring people through the door - but how do you increase your chances for success? This week's Friday Five is focused on *Event Marketing Basics: Tools and Tips for Marketing Your Event Successfully*. Here are five great resources to help you not only pull off your next function, but watch it grow: 1. How to Promote an Event Using Video: 7 Steps to Video Marketing 2. Event Promotion: 100 Creative (Free and Cheap) Ideas to Try Now 3. How to Use Facebook Live: The Ultimate Guide 4. How to Use Hashtags Before, During, and After Your Event 5. How to Add a Facebook Virtual Event to Your Launch Strategy  [Read More](https://blog.bullmoosemarketing.com/friday-5-event-marketing) 2 Comments [Click here to read/write comments](https://blog.bullmoosemarketing.com/friday-5-event-marketing#comments-listing) Topics: [Marketing Tactics](https://blog.bullmoosemarketing.com/tag/marketing-tactics), [Measuring Marketing](https://blog.bullmoosemarketing.com/tag/measuring-marketing), [Marketing Budgets](https://blog.bullmoosemarketing.com/tag/marketing-budgets), [Small Businesses](https://blog.bullmoosemarketing.com/tag/small-businesses), [Social Media Tactics](https://blog.bullmoosemarketing.com/tag/social-media-tactics), [Brand Awareness](https://blog.bullmoosemarketing.com/tag/brand-awareness), [Marketing Content](https://blog.bullmoosemarketing.com/tag/marketing-content) [Previous](https://blog.bullmoosemarketing.com/tag/measuring-marketing/page/1) [All posts](https://blog.bullmoosemarketing.com/all) [Next](https://blog.bullmoosemarketing.com/tag/measuring-marketing/page/3) Posted by ## The Progressive Marketer Progressive marketing articles for manufacturing, construction, B2B services, tourism, and other industry segments working to make their communities better places to work and live. ### ![Bull Moose Progressive Marketing](https://blog.bullmoosemarketing.com/hs-fs/hubfs/Bull_Moose_Marketing_February2018-theme/images/BULLMOOSE2.png?width=150&name=BULLMOOSE2.png) ### Topic Categories - [Marketing Tactics (19)](https://blog.bullmoosemarketing.com/tag/marketing-tactics) - [Strategic Planning (17)](https://blog.bullmoosemarketing.com/tag/strategic-planning) - [Brand Awareness (15)](https://blog.bullmoosemarketing.com/tag/brand-awareness) - [Measuring Marketing (11)](https://blog.bullmoosemarketing.com/tag/measuring-marketing) - [Marketing Operations (10)](https://blog.bullmoosemarketing.com/tag/marketing-operations) - [Industrial Marketing (9)](https://blog.bullmoosemarketing.com/tag/industrial-marketing) - [Manufacturing Industry (9)](https://blog.bullmoosemarketing.com/tag/manufacturing-industry) - [Key Trends (8)](https://blog.bullmoosemarketing.com/tag/key-trends) - [Lead Generation (8)](https://blog.bullmoosemarketing.com/tag/lead-generation) - [Marketing Budgets (8)](https://blog.bullmoosemarketing.com/tag/marketing-budgets) - [Sales Alignment (8)](https://blog.bullmoosemarketing.com/tag/sales-alignment) - [Sales Pipeline Growth (7)](https://blog.bullmoosemarketing.com/tag/sales-pipeline-growth) - [Small Businesses (7)](https://blog.bullmoosemarketing.com/tag/small-businesses) - [Social Media Tactics (7)](https://blog.bullmoosemarketing.com/tag/social-media-tactics) - [Economic Development (6)](https://blog.bullmoosemarketing.com/tag/economic-development) - [Marketing Technology (6)](https://blog.bullmoosemarketing.com/tag/marketing-technology) - [Tourism Industry (6)](https://blog.bullmoosemarketing.com/tag/tourism-industry) - [Return on Investment (5)](https://blog.bullmoosemarketing.com/tag/return-on-investment) - [Marketing Content (4)](https://blog.bullmoosemarketing.com/tag/marketing-content) - [Marketing Fails (4)](https://blog.bullmoosemarketing.com/tag/marketing-fails) - [Search Engine Optimization (4)](https://blog.bullmoosemarketing.com/tag/search-engine-optimization) - [Website Strategy (3)](https://blog.bullmoosemarketing.com/tag/website-strategy) - [Case Studies (2)](https://blog.bullmoosemarketing.com/tag/case-studies) - [Company News (1)](https://blog.bullmoosemarketing.com/tag/company-news) \*\*SEE ALL TOPIC CATEGORIES \*\* ### Or Filter by Author - [Josh Sherretts (10)](https://blog.bullmoosemarketing.com/author/josh-sherretts) - [Ron Mattocks (9)](https://blog.bullmoosemarketing.com/author/ron-mattocks) - [Emily Watson (5)](https://blog.bullmoosemarketing.com/author/emily-watson) - [Lora Carpenter (2)](https://blog.bullmoosemarketing.com/author/lora-carpenter) ### Get Updates ### Get More Deals [![Account-Based Marketing is the new Industrial Marketing](https://no-cache.hubspot.com/cta/default/3370641/4a45a065-c806-4392-b98c-d41c0321d14e.png)](https://cta-redirect.hubspot.com/cta/redirect/3370641/4a45a065-c806-4392-b98c-d41c0321d14e) ### Get More Leads #### [![](https://blog.bullmoosemarketing.com/hubfs/Bull_Moose_Marketing_February2018-theme/images/Lead-Generation-Ideas-CTA-768x644.jpg)](http://bullmoosemarketing.com/lead-generation-tactics-you-can-use/) ### Success in Action [![Case Studies CTA (2)](https://no-cache.hubspot.com/cta/default/3370641/fe52daa7-a203-4407-881c-e018546d341f.png)](https://cta-redirect.hubspot.com/cta/redirect/3370641/fe52daa7-a203-4407-881c-e018546d341f) ### Engage With Us ![Little Bull Moose Guy](https://blog.bullmoosemarketing.com/hubfs/Bull_Moose_Marketing_February2018-theme/images/footer2.png) © 2018 [Bull Moose Marketing](http://www.bullmoosemarketing.com) - All Rights Reserved. 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