This blog is the second in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach. Find the first installment here .

In the previous post on Account-based marketing (ABM) we outlined several reasons as to why this approach is a good fit for small manufacturers, but what exactly is ABM and what are the benefits does this strategy yield? ABM is a highly focused strategy that personalizes your marketing efforts around individual prospects and specific companies as opposed to marketing to an industry segment as a whole.

Topics: Marketing Tactics, Measuring Marketing, Return on Investment, Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Lead Generation, Manufacturing Industry

This blog is the first in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach.

Topics: Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Brand Awareness, Marketing Fails, Manufacturing Industry

It’s Friday late afternoon and you’re either leaving work, on your way home, or (hopefully) on your way to an awesome event to ring in the weekend. Nearly every small businesses, nonprofit, and tourist attraction relies on holding events to bring customers through their doors or raise money to fund their missions.

From Chambers of Commerce holding wine walks and festivals to retail trunk shows and vendor-led classes, it’s vital to your bottom line to use events to bring people through the door - but how do you increase your chances for success? This week's Friday Five is focused on Event Marketing Basics: Tools and Tips for Marketing Your Event Successfully. Here are five great resources to help you not only pull off your next function, but watch it grow:

1. How to Promote an Event Using Video: 7 Steps to Video Marketing
2. Event Promotion: 100 Creative (Free and Cheap) Ideas to Try Now
3. How to Use Facebook Live: The Ultimate Guide
4. How to Use Hashtags Before, During, and After Your Event
5. How to Add a Facebook Virtual Event to Your Launch Strategy 

Topics: Marketing Tactics, Measuring Marketing, Marketing Budgets, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Content