This blog is the first in a series explaining the strategy of account-based marketing and how business who are a fit can benefit from this approach.
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Topics: Sales Pipeline Growth, Sales Alignment, Strategic Planning, Marketing Budgets, Industrial Marketing, Brand Awareness, Marketing Fails, Manufacturing Industry
Another year has passed, which means an open road ahead of us to be on the lookout for the latest trends and technologies in marketing. This is a fast-paced business. Things are constantly changing from day to day. What might have been “in” last year, could be gone completely, or revamped for the next year. To bring in the new year, we wanted to showcase some of the top marketing trends you will be seeing in 2019. These articles give great insight on what the future of marketing looks like. You won’t want to miss these trends:
- Using Chatbots
- Brand Authenticity
- Interactive Video
- Content is King
- Gen Z
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Topics: Marketing Tactics, Strategic Planning, Key Trends, Small Businesses, Social Media Tactics, Brand Awareness, Marketing Operations
The Friday Five: Small Business Marketing 101: Strategy, Budgeting, Google My Business, and Facebook
This week's Friday Five is focused on small business marketing 101: Marketing tips and tricks for creating successful strategies, the benefits of using Google My Business, Facebook Ads, and Effective Budgeting. Here are some great resources when looking to market your small business:
- Small Business Marketing 101
- 5 Marketing Strategies for a Business in a Small Town
- 10 Ways to Market Your Small Business on a Shoestring Budget
- Benefits of Google My Business for Small Businesses
- 62% of Small Businesses Fail with Facebook Ads. Here's How to Fix that
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Topics: Economic Development, Marketing Tactics, Measuring Marketing, Strategic Planning, Search Engine Optimization, Marketing Budgets, Small Businesses, Social Media Tactics, Marketing Content
Progressive marketing articles for manufacturing, construction, B2B services, tourism, and other industry segments working to make their communities better places to work and live.
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